At work I’m in the process of coordinating with our mobile product team on a project to provide a more personalized experience to our mobile site visitors and app users. While researching I came across some really interesting findings from hunch. I found their findings to be incredibly intriguing, and in the case of categories like breakfast cereal of choice, pretty hilarious (I’m an iPhone user and I love Kashi GOLEAN Crunch!). Not to mention the infographics are really well done, designers take note. This left me wondering, can us marketers really determine something about a prospect simply based on their mobile phone?
Check out the full article from hunch here.